The Great Idea
I am a dreamer. My wife is a realist. We are good for each other.
If I wasn’t a dreamer, we wouldn’t be on this path we are on, and you would not be reading this blog post right now. If Stacy was not a realist, our business would probably already be closed because I would have dreamed us broke. There have been times when things are hard and I wonder if my dreaming is killing us, but I can’t help it.
It is just part of who I am.
Now, let’s bring this conversation down a few levels…
Whenever I say to Stacy – “I have an idea.”, her immediate response, is two words.
I had a brilliant idea last fall. I am always looking for ways to bring something new to the proverbial table, and I just knew I had hit a home run with this idea. I wanted to make sausage balls and sell them in 3 packs and 6 packs, just through Christmas, as a seasonal item.
I knew this would work, but….
I also knew that making sausage balls is a messy, time-consuming, labor intensive, potentially annoying task, especially when making large quantities.
That is why my idea was a seasonal one.
We made a batch, and I posted about them in a “big announcement” on social media. I accompanied the post with an epic video that was purposefully over dramatic.
It is just part of who I am.
The next morning, we were overrun with requests for our new Sausage Balls. People were so excited about them.
I knew they would be.
I assured our bakers, Stacy included, that I understood how labor intensive and annoying they are to make, and that they were seasonal.
So Christmas 2017 came and went and I decided to make December 31 the last day we would serve Sausage Balls until next October or so. There was only one problem with that.
It seemed that my good idea was too good to take away.
I had people coming through my drive thru, asking for sausage balls. When I politely explained that they were a seasonal item and that we no longer had them,
People literally drove away without buying anything, asking questions, or anything else. They simply wanted Sausage Balls, and they were not happy that I didn’t have them.
It took me only one day to change my mind. That’s right, we had sausage balls the next day.
The Next Day
I had some explaining to do to our bakers, Stacy included. “Hey, so, I’ve been thinking…”
“You haven’t even listened to what I was going to say yet!”
“I know what you are going to say”
“Yes, I know you want to keep Sausage Balls, and yes, I will do it, and yes I understand why.”
“Yes, now go up front before I change my mind.”
I don’t remember if that was the way the conversation actually went, but it was something close to that.
I am a Dreamer
To start your own, never heard of before, brick and mortar, retail business, you have to be a dreamer. There are so many things that can stop you along your way long before you ever open the doors for the first day.
But you can’t let them stop you if you want to succeed.
You have to find a way to win. You will be dealt challenges almost hourly some days, and it will seem like all of your effort is for nothing. Just as you start working to resolve one challenge, another bigger and tougher challenge will come along. This is when most people give up, but not you. You are a dreamer, you are a winner.
Sometimes my dreaming leads us into places that are hard to keep up.
Sometimes my dreaming leads us into places where we have to make hard decisions.
Sometimes my dreaming makes situations seem impossible.
Sometimes my dreaming helps us win.
Always, when I have announce that I have an idea, I am greeted with these two words – “Sausage Balls”. To this day, in late summer, Sausage Balls are a significant item in our sales mix nearly every day.
We will never stop making Sausage Balls. They will forever be sold at Sourdough Cuppa Joe, and they will always be that great idea I had that would never go away. They are delicious, and I am in good company with lots of people that share that opinion.
If you are a dreamer, this blog is for you. If you need a good dose of realism every once in a while, or can contribute such to those of us who need it, this blog is for you. We need each other, and without one another, we are doomed to fail.
Let’s do something spectacular!
I’ll keep you dreaming, you keep me from floating off into dreamland. Comment and let us know who you are, and which side of the dreamer/realist fence you ride. Tell us your story. Share this post with someone who needs encouragement. Link to your blog in a comment. We would love to hear from you!